Although the boots are made in the US., each style cowgirl boot is named after an italian woman, such as Agostina, for a 13-inch stonewashed boot, etc. Lucchesse anticipates more styles available soon- depending on how the ladies respond to the Diva line.
Keeping the collection hot, new looks will be released every 3-4 weeks- nothing that three new lasts that were created for the program couldn’t create, according to Maria Vega, Lucchesse’s director of marketing. The Dive line is built on a 3/4-welt construction and feature a toe box with a gentle spring while upper designs include distressed vintage western looks with colorful overlays, underlays, and scrunch effects.
Retail prices for the boots range from $300-$500 and will be sold with a distribution focus in western shops, resorts, hotels, etc.
Last but not least, promotion for the line will consist of an online contest where cowgirls can download template patters and submitt designs. Contestants can also give their submission an edge by telling a story behind the design and giving the boot an Italian woman’s name – like the Diva line does. All entries must be postmarked no later than March 22 and the winners will receive custom made boots along with their design story and photo of the boot on the Lucchesse newsletter, on the website and Facebook!