Anne Hathaway in Jellies!

If first saw this on shoehunting.com. This photo of Hathaway, who I already love, and now I love her even more now that she’s wearing my favorite childhood shoes, jellies! That’s right the PVC plastic is back for spring again- at least with Anne Hathaway.

So what exactly is the deal with Jellies?

Jellies, you know, the shoes made of PVC plastic- in various shapes and styles sometimes infused with glitter are coming back, for like the 4th time.

Here is a little history on Jellies:

Jellies were designed after WWII when there was a shortage of leather in Europe. All the Italians were freaking out and major Italian factories were fighting against each other with golf clubs from Scotland over the last few bits of leather to make their shoes and sustain their factories.

mgtt_mario_luigi_1

In fact, this leather shortage was getting so bad that people were walking around barefoot….

italian-women

By the way, is that guy in the back wearing a sack of potatoes on his head?

Anyway, the leather shortage was a real problem so they had to find other materials to use to create shoes…

TaDa!

PVC Plastic! = Flexible, relatively durable, and inexpensive!

And Jellies were born. They were a hit in the 80’s, came back around in the 90’s, I remember wearing them a ton as a kid and LOVED them because of the glitter- even though they sometimes gave me blisters.

They came “in” and “out” again briefly a couple spring seasons and now they are “in ” again.

So you ask…who is doing Jellies for under $100?

Kate Spade = $63 (Zappos)