Connect with the author:

  • Steve Madden Falls Short of Street Expectations in Q2
    The company cited the sluggish U.S. retail environment as a negative influence on the period. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Converse Gets An Italian Makeover
    Converse teamed with Missoni on a collection of shoes that go on sale August 4. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Reebok Opens FitHub in Union Square
    Fitness brand will also bring stores to California. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Brand Connects Smartphones to Smart Shoes
    Ducere Technologies has produced the first footwear that directs wearers via vibrations. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Authentic Brands Group Adds to Portfolio
    The company purchased assets from Payless Holdings LLC, such as Airwalk. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Celebrity Footwear Fans
    Some stars can’t get enough of a certain style shoe. Take a look. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • 3 Questions for Scott Silverstein
    The CEO of his eponymous company launched Adrianna Papell footwear two years ago. Find out what he's been up to since. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Bucketfeet Launches Flip-Flops
    The artist-designed footwear label is kicking off a summer-ready collection of sandals. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Women's Trend: Reptile Treatments
    For spring, a range of styles are amped up with innovative scale treatments. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Shoefiti Covers New York Thanks to One Designer
    Renée Snelson, design director at Luxury Rebel, is taking her art form to a new level on the streets of New York. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]

Madden Closes Madonna Deal with Macy's

Steven Madden Ltd. is about to tie up another celebrity deal.

Multiple sources told Footwear News last week the company is teaming up with Iconix Brand Group Inc. and Macy’s Inc. to produce the shoes for Madonna’s new Material Girl juniors’ line, set to launch exclusively at Macy’s in August.

Last week, the superstar and Iconix announced the formation of a joint venture called MG Icon LLC. A number of projects are expected to bow as part of the partnership, with the Material Girl line hitting first.

“Footwear and accessories are going to be an essential part of the Material Girl collection,” said Iconix CEO Neil Cole. “Footwear is an easy way for juniors to change their look, and we are going to offer them a wide array of trend-right items that will fit into their style.”

For their part, analysts were upbeat on Iconix’s newest partnership, even though they were unsure how much of an impact it would have in the near term.

“We believe this deal offers a number of positives for the company and is a somewhat risk-free way to increase its star power and drive upside,” Eric Beder, SVP at Brean Murray, Carret & Co, wrote in a note. The analyst expects Iconix to continue to aggressively pursue acquisitions to “maximize its over $200 million cash hoard.”

Visit Footwear News for more information.

by Katie Abel

Posted Friday March 12, 2010

From Footwear News

Share and Enjoy:
  • Facebook
  • FriendFeed
  • Twitter
  • Digg
  • Sphinn
  • del.icio.us
  • StumbleUpon
  • MySpace
  • RSS
  • Live
  • blogmarks
  • Google Bookmarks

No related posts.

1 comment to Madden Closes Madonna Deal with Macy’s

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv Enabled