We’ve seen this before. A primarily fashion forward Jeans-focused company decides to try its luck in shirts, then jewelery, then maybe footwear to gain a more sustainable competitive advantage. Take a look at Guess or Lucky. Both started with Jeans and now they do it all- no one really thinks of them as “just jeans” companies anymore.
Today, Joe’s Jeans went public about its $5.5 million dollar licensing deal with Burano LLC to manufacture and distribute a line of Joe’s branded women’s footwear, primarily flats, set to debut ASAP. Joe’s currently sits on the NASDAQ: JOEZ
“We believe our new line of Joe’s branded footwear will contribute to continued brand name recognition and overall growth for 2010,” Marc Crossman, president and CEO of Joe’s Jeans said in a statement. “The shoe line will reflect and embody the Joe’s customer, as a fashion-forward, casual woman with an independent streak.”
Heidi Klum, Audrina Patridge, and Katie Holmes have all been spotted wearing the brand on a couple of occasions.
The line is scheduled to ship and launch this month with a focal point on ballet flats. The line will be sold in major department stores, Joe’s Jeans stores and online with bridge prices ranging from $120-$145. Along with ballet flats, a line of wedges, flat sandals and casual heels is expected to ship later in April as well. The fall line is expected to include mostly flat boots set to deliver in July.
The tone of the line is said to carry a vintage look, feminine/casual vibe, with soft, draping leathers in rich colors and a focus on intricate detailing on the soles.
As soon as the line debuts and I can show pics I promise I will so stay tuned and if you haven’t already subscribed, please do!
<Story originally covered by author in CrispCommunity News.