Connect with the author:

  • Two Ten Toasts 75 Years
    See who celebrated the organization's all-new gala format this year. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Inside the Collab: Misha Nonoo x Aldo
    For her capsule collection with footwear retailer Aldo, Misha Nonoo went on a 12-hour designing spree. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • FN Pick: Match Point
    The 28th annual FNAAs honored the year’s best, but it was the cool and unlikely pairings that reflected what the industry is all about. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Footwear News Launches New Site
    The all-new Footwearnews.com launches on Tuesday with a dramatically expanded lineup of content. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • FN Spy: Six Degrees of "Sex and the City"... Stan Stuns
    FNAA attendees fawn over SJP. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Good Taste: Orla Kiely
    When it comes to design, Orla Kiely takes a page from the past. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • More from the 2014 Footwear News Achievement Awards
    The evening was bursting with the year's best and brightest in business, retail and design. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • FNAA 2014: Live From the Black Carpet Video
    FN chats to the biggest stars of the night at the Footwear News Achievement Awards, sponsored by Zappos Couture. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • Genesco Misses Expectations in Third Quarter
    Firm shares open down after a challenging period and CFO retirement announcement. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]
  • FNAA 2014: Scene and Heard
    Secrets and sound bites from this year's Footwear News Achievement Awards. Continue reading...Follow WWD on Twitter or become a fan on Facebook. […]

Footwear Company Founder Receives Innovator of the Year Award for The Creation of Breathable Shoe Technology

Congratulations to Geox founder and Chairman Mario Polegato for being named Innovator of the Year this Wednesday at the CNBC European Business Leaders Awards.  Judges cited him for having “broken new ground in developing a ‘fashionable brand with new technology. ‘”

Geox offers men’s, women’s and children’s footwear lines with a focus on breathable materialization.   Polegato founded the company in 1995 and named it Geox, a mixture of the Greek word “geo” for earth and “x” a letter element symbolizing technology.

Polegato was originally groomed to take over the family wine-making business.  Fate took a turn while on a break jogging in Reno at a wine industry conference.  His feet got hot from the exertion and he had the idea to cut a couple holes i the soles for his shoes with a Swiss Army Knife.  Then, he developed the idea into a viable product with the help of a small leather goods business his family owned.

He went on to multiple unsuccessful attempts at pitching his invention to several established footwear manufacturers.  They weren’t into it (this happens a lot, I know from experience..).  Nevertheless, he didn’t give up and after passing the market testing phase for his line of children’s footwear, Polegato began large-scale production of shoes under the Geox name. The same year he improved the original patent and extended into men’s and women’s footwear.

Today Geox is heavily invested in innovation.  At their R&D facilities, 15 engineers, chemists, and physicists are employed in research on perspiration and human  generated heat-movement patterns (according to Wikipedia).

Geox’s headquarters are in Italy, with factories in Romania, China, Vietnam, Indonesia, Brazil, Slovenia, India, Macau, and South Korea.  Read more about the story in Footwear News.

The interesting thing about this story is how close it hits to home and how simple a concept it was that allowed Polegato to transform an idea into a prospering business and a brand standing for innovation and comfort. The other interesting thing is that this award went to someone in the footwear industry- not someone in technology or alternative energy or something like that- It went to footwear. The bottom line is that there is still so much improvement to be made to this industry that has been around since hunter gatherers were…

This story not only hits close to home for me but for anyone with the simplest idea to improve an age old product. It took Polegato years and resilience past tons of rejection to get to this recognition and this point. The day he received the award not only marked a day for Polegato’s career but for the footwear industry as a whole. Congrats Polegato, Italy, and Geox for all their hard work!

Just goes to show, there is still much to be improved upon in footwear. Stay tuned!

Share and Enjoy:
  • Facebook
  • FriendFeed
  • Twitter
  • Digg
  • Sphinn
  • del.icio.us
  • StumbleUpon
  • MySpace
  • RSS
  • Live
  • blogmarks
  • Google Bookmarks

Related posts:

  1. Comfortable Kenneth Cole 925 Technology

3 comments to Footwear Company Founder Receives Innovator of the Year Award for The Creation of Breathable Shoe Technology

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv Enabled